Let's go digital!

“Let’s go digital!”

SunStar Davao, November 16, 2019

Marked safe from….

I chuckled when I read a friend’s Facebook post on why she marked herself safe. She proudly survived the recent Lazada and Shopee 11.11 one-day super sale! Well, I hope many of our readers did, too!

Being digitally connected in this age has brought so much convenience to our daily lives that one need not step out of the house to start ticking off their Christmas lists; scoring the latest fashion; buying groceries; replenishing essentials from the wet market; ordering food when pressed for time, and a gazillion of other things.

Definitely, I like being a working mom now compared to when I was a first-time mom 18 years ago. Not only do I have the flexibility in doing household-related tasks, but I also have options for earning income in and out of the office.

From traditional to digital

“In this age, working doesn’t mean you have to be in the office. Working from home is becoming a trend and there are so many ways to earn in digital now,” says Angela Tiotangco-Alvarez, founder of TRIPLE PH (TPL PH), a tech-driven digital and design company with a mission to transition traditional marketing efforts to effective digital solutions.

“Offering online courses, managing social media accounts, teaching language online, writing articles, making and uploading videos on YouTube, being an online tutor, becoming a virtual assistant and selling products online are just some of the many ways one can earn digitally,” shares Angela.

Taryn Mae Navarro, co-founder of TRIPLE PH, adds that product-based businesses can also benefit from digital content marketing. “Let’s say you want to sell cookies or homemade cakes and jams – with a few clicks, you can establish your online presence without the hassle of calling everyone about your new product,” she explains.

Online 24/7

“It's nice to see that a lot of local brands and businesses in Davao are getting into digital marketing. There has been quite a rise in the number of microbloggers/vloggers or influencers in the city that are able to contribute to promoting the product and service-based brands and businesses,” observes Taryn who graduated from Stella Maris Academy of Davao and De La Salle-College of Saint Benilde Manila with a degree in AB Multimedia Arts.  

“Davao has always been ready for digital. The local online audience is so responsive to online promotion, and engaging in relatable content and trends,” says Taryn whose company specializes in content creation, brand identities, campaigns, social strategy and more. The Manila-based company has worked with a diverse range of clients in the real estate, food and beverage, travel, and the lifestyle and media industry.

Angela stresses that digital marketing is needed for a brand simply because everyone’s online now. “It's 100% more accessible than traditional marketing. Now, it's part of everyone's daily routine to check their Facebook feed, Lazada account, and Instagram stories - and if we're able to tap those touchpoints at the right place and right time, your brand will be winning,” she emphasizes.

“Using digital marketing sounds so easy, but it's not. It's only easy when you do it right. That's why it's important to find a person or an agency that could guide you on the right way to utilize the available digital tools,” advises Taryn.

Special thanks to TRIPLE PH for the photos on this page.

E-mail the author at mom.about.town.dvo@gmail.com. To view more photos, please visit http://momabouttowndavao.blogspot.com/.