“The epicurious mama”
SunStar Davao, Nov. 30, 2019
To achieve
world-class expertise in any field, Malcolm Gladwell, author of the book
“Outliers”, says the 10,000-hour rule holds the key. It is basically practicing
a specific task that can be accomplished with 20 hours of work a week for 10
years.
Mompreneur Alexes “Leck” Flores Cruz enjoyed an early introduction to
the culinary world when she began baking and selling goodies at age 8.
“My parents are both good cooks. When I was young, I was pretty amazed at how they could
practically create dishes from scratch and feed many people during
fiestas, family celebrations or office affairs.
I also have an aunt who cooks very well and she taught me some of her
recipes. It made me love cooking more,” Leck, an MBA degree holder, fondly
recalls.
Leck’s dad was likewise an ardent workaholic and perennially business-oriented. He relentlessly sold cakes, siopao, chorizo, and many more which
inspired Leck to pursue her first catering business at age 19.
Seasoned home cook
“I never had any
formal culinary course. However, my countless
years of experience in home cooking and checking recipes has helped me create
my own dishes. Thankfully, I am also a quick study. When I travel, I watch and
learn fast. In addition, I am blessed with a mother-in-law who lets me buy all
the ingredients I need so I can freely experiment in the kitchen. I just love
cooking for the family during Sundays and special occasions,” reveals Leck who
is happily married to businessman Allan Cruz.
Her first foray into
the restaurant business was Epicurious Gastropub, the first-ever gastropub in
the city. Shortly after, Leck and her family opened another restaurant, BBQ
Nation, located in several malls.
Something different
yet familiar
“We came up with the
name BBQ Nation because we wanted to create or duplicate diverse flavors of
barbeque. “BBQ” stands for “Blackened, Basted, and Skewered”, which creates
various flavors for the barbeque. We added “Nation” because we wanted to introduce distinct
tastes from the other countries I’ve traveled to plus combine and tweak them to
suit the Filipino palate,” explains Leck who also teaches part-time at the
Ateneo de Davao University.
“I guess I just wanted
people to try something different and yet familiar. I wanted BBQ Nation to remind people of their
home, their Filipino culture, and being a Mindanaowan. Our dishes are from
different parts of the Philippines so when visitors dine, they can taste a bit
of their hometown in ours,” discloses the mom of two with pride.
Food for thought
Leck’s advice for fellow moms who want to
go into the food business is, ironically, “not to take any advice from anyone
because every mom’s situation is different from the other”.
“I would say, just
listen and check if it would work for you. And, before you become a budding
restaurateur, try to ponder on the following: What is my food concept and is
there anybody else doing it? What are my own strengths, skills, and time
available to manage this? What is unique or special with my offerings? How do I
make this food business successful? Can I sustain this?,” points out Leck who likewise
runs ACrew, a consultancy service that is dedicated to helping homegrown brands
with their marketing, branding, HR, and franchising.
“Being a Mom has
helped me create the right balance to everything and taught me to value my
workmanship more. Putting up a
restaurant is like having a baby. You go
through all the birth pains, growing-up headaches, and yet when you see them
grow, it is the best feeling in the world!”, the young restaurateur gratefully expresses.
Certainly, Leck’s
10,000 hours in the kitchen have deliciously paid off!
Sincerest thanks to Leck Cruz for the photos.
E-mail
the author at mom.about.town.dvo@gmail.com. To view more photos, please visit
http://momabouttowndavao.blogspot.com/.
No comments:
Post a Comment