“Human Nature bags int’l. Sustainable Beauty Award”
Sun.Star Davao, Nov. 12, 2016
Human
Nature recently created history by becoming the 1st Asian brand to
win in the prestigious Sustainable Beauty Awards.
Founded in 2008 by Dylan Wilk, Anna Meloto-Wilk and Camille Meloto, Human Nature is the Philippines’ largest brand of genuinely natural, affordable personal care, cosmetics and home care products. Its wide range of products are 100% made in the Philippines and 100% free from harmful chemicals. Gandang Kalikasan, Inc., the social enterprise behind this brand, is driven by the core philosophies of being Pro-Philippines, Pro-Poor, and Pro-Environment.
The Sustainable Beauty Awards was organized by
Organic Motor, a globally-recognized specialist research and consulting company
for organic products and related industries. The notable competition attracts
hundreds of entries yearly.
“Launched
in 2013, the Sustainable Beauty Awards echoes how green issues have gained
prominence in the personal care and cosmetics industry. Categories include
Sustainability Leadership, Sustainable Ingredient, Green Formulations,
Sustainable Packaging and Sustainability Pioneer Award”, explained
Meloto-Gonzalez.
Human
Nature impressively bagged the Sustainability Pioneer Award for its awe-inspiring
social entrepreneurship work in Asia.
Social
entrepreneurship at work
According to the National Statistical
Coordination Board, “the Philippines is rich in agricultural products, yet many
of its farmers are poor and mostly grow rice, with an average daily wage of PhP
156.80”.
Human Nature endeavors to change
this by creating demand for high value essential oils and other raw materials.
They also aim to invest in skills training, sustainable technology,
infrastructure, and values formation to improve the farmers' output and quality
of life.
“Through their partnerships with
Gawad Kalinga and other organizations who share the same vision, they aim to
develop globally-certified organic farms in the countryside that can produce
excellent raw materials for Human Nature products, as well as community-based
enterprises that will multiply the income of poor communities”.
In addition, “Human Nature employs
Gawad Kalinga residents from nearby communities in Quezon City and Laguna and
provides fair living wages, around 70% more than the minimum wage required by
law. They also make sure to provide their warehouse staff, merchandisers, and
manufacturing plant personnel with regularized employment with full benefits”.
Truly world class
The relatively young Philippine brand bested industry leaders such as Eminence Organic Skin Care and Givaudan, a 250-year old French company producing scents and flavors. On the other hand, Weleda, a German company that has been producing natural products since 1921, was a runner-up for the category. Past recipients of the Sustainability Pioneer Award include Cruelty Free International and L’Oreal USA-Garnier.
“Today, we can truly say that made in the
Philippines is equal to; or maybe even better than made in Germany and made in
France”, Anna Meloto-Wilk, president and co-founder of Human Nature enthused.
“The Sustainable Beauty Award is
a testament to the creativity, ingenuity and hard work of the Filipino people.
Our little country in the Far East, despite the problems that we continue to
grapple within our society today, is paving the way to the future for kinder,
more sustainable businesses especially in our industry”, she added.
Human Nature hopes that soon “there
will be hundreds of community organic farms and world-class social enterprises
in the Philippines providing livelihood for thousands of our countrymen”. As the
proudly Philippine-made brand creates the market for their products, it believes
“it can help many Filipinos rise out of poverty and into a first-world quality
of life”.
Special thanks to Organic Motor and
Human Heart Nature Facebook page for the photos.
E-mail the author at mom.about.town.dvo@gmail.com. Visit
www.momabouttowndavao.blogspot.com.
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